What are you giving people to remember you by? Is it something they’re interested in remembering? It can be simple things.

“I talk to many multi-passionate entrepreneurs who are on the verge of burn-out because they spread themselves too thin. They follow every passion in many different directions and get confused. What they need is to figure out what their passions have in common; the overarching theme that is rooted in their core. Then it all makes sense – you join your passions in a niche that is unique to you.”

Today, we dive deep into the world of sales pages, a topic that can spark anxiety or nervousness in many entrepreneurs and professionals. But fear not! I will show you that crafting a sales page can be an enjoyable and profitable process.

When you're tidying up your data, ever wonder if you're grabbing the right stuff? It's not just about shifting things around; it's about figuring out what data hits the sweet spot. Sometimes people collect data "just in case." But this is the kind of data that might make folks hesitant to share info or, worse, provide inaccurate data.

In this article, we will explore the significance of stories and storytelling, recognising their potential as powerful tools to bring about change in ourselves, our lives, and the world. Stories lie at the heart of creating impact for businesses and beyond. Stories play a vital role in shaping how we perceive ourselves and others, and they can influence societal stereotypes and norms. By understanding the impact of storytelling, we can harness its power for positive change and foster empathy, connection, and understanding.

“Most people who are newer in business have this typical misconception that as long as they’ve got their colours and their logo, they’re fine. That’s all they need. But that’s really not important at all, in the big scheme of things”

The first must-do if you want to stop worrying about your Sales Page is to stop overcooking aka overthinking it. A Sales Page is not a scary Michelin Star recipe, to be followed to the letter. It is a One-Pan (or page)-Wonder, that requires a few essentials and a whole lot of YOU.

The pursuit of external wants can become an unending cycle, leaving us perpetually dissatisfied. However, shifting our mindset from wanting to contentment is a powerful act of self-empowerment.

A call to action (CTA) is an instruction or a prompt to the audience to take a specific action.

It's an important part of any marketing or sales message and it's designed to encourage visitors to take the next step. Whether it's to make a purchase, sign up for a free trial, or request more information.

I had the absolute pleasure of speaking to Vinita Salomé about the transformative power of photography and why an image is worth a thousand words when it comes to creating connections with others and ourselves.

Investing in our business is undeniably crucial for its growth and success. However, with countless investment options and advice from various sources, it can be overwhelming to determine the best approach.

It may seem like the most obvious thing in the world, if you want to sell your amazing product or service you need to offer it to people. It may surprise you then, how many people make it so difficult to buy that people just give up!

On social media, there are often posts where people are invited to promote their business. I see so many people comment and not make the most of that opportunity. In the fast-paced world of social media promotions, it's crucial to make the most of every opportunity to showcase your business.

You may ask me, "Mags, there are so many books out there. Why should I bother?" and that is exactly the question I will answer for you today. Because there are many ways that a book will transform your business, and it isn't the passive income of potential book sales.

Boundaries play a pivotal role when recovering from heartbreak, an aspect often underestimated. Many folks think they can maintain a friendship with their ex-partner without setting boundaries. They believe in the possibility of continuing as if nothing has changed. The reality hits when you feel invaded, suffocated, and needing space. Suddenly you realise that everything isn’t the same, and you need to make some changes!

Have you ever thought about what your client is REALLY getting out of working with you?

As entrepreneurs and business owners, we spend so much time crafting the perfect programme or service for our clients. But when we want to sell it, we get stuck in the nuts and bolts of our offer, and we fail to speak to our clients’ imaginations.

Unlike traditional advertisements, PR allows you to share your expertise, opinions, and stories, creating a more authentic and human connection with your audience. With strategic PR efforts, you can build authority in your field and leave a lasting impact on your target market. Here are three effective ways to make the most of your PR exposure.

In the chaotic dance of life's challenges and stressors, uncovering joy can sometimes feel like chasing a slippery eel. But fear not! There's a simple remedy waiting to burst out of all of us – laughter.

So, you know using testimonials can boost your business, but you don’t know how to really use them and you're worried they might end up sounding as generic as "great gall to work with." Don't worry; I've got you covered! Today, let’s dive into the world of testimonials and see how to make them shine and showcase your unique value.

Sometimes we are lucky enough to work with a client who doesn’t just benefit from our skills and expertise, but who also inspires learning and enriches our lives. For me, one such client was Felicia Gatson, who came to me for help designing custom workshops and micro curriculum for her DEIB training and consulting business.

Visuals are a powerful way to communicate a message and play an important role in making a sales page engaging, memorable and persuasive! So, let’s have a look at how you can use visuals when optimising your sales page.

If you're looking to make the most of your LinkedIn profile and create authentic connections that resonate with your mission, then it's time to delve into the hidden gems of your profile; one of these is definitely the Featured section. Today, we'll explore how you can harness the power of the Featured section to present yourself in the best light and connect with your audience on a deeper level.

We've all been there—sitting in front of a blank screen, feeling stuck, and struggling to get the words flowing. But fear not! I've curated a list of my absolute favourite writer's block busters that will banish that blinking cursor and ignite your creativity once more. Say goodbye to writer's block and hello to productive writing sessions that leave you feeling inspired and fulfilled.

Why are we still using the phrase “safe space” to indicate that everyone is welcome and will be safe? It’s time to stop!

Variety may be the spice of life, but on a sales page, it can easily spill over into overwhelm.

Have you ever found yourself saying something like, “If only I had more time, I'd learn a language, take up a new hobby, travel, volunteer…”? The world went into a standstill for a couple of years. Did you DO those things you once said you wanted to do? Most people didn’t.

Do you sometimes struggle to establish genuine connections with your audience? Have you found yourself repeatedly sharing information, only to feel like the message falls on deaf ears? Often, the problem isn't the content itself but rather the delivery that fails to resonate with viewers.