Sell Your Savvy With Your Story
You are super passionate about your profession and can talk about data, systems, strategy or processes for hours. You are full of fire, talk animatedly and are even known to crack a joke or two. Yet, you struggle to translate your passion and personality into appealing marketing copy. As soon as you try to type up some blog posts or captions, your voice turns as dry as dirt.
You understand the unpinning principles of marketing and know that storytelling and showing up authentically are key in a saturated market where people are looking for trust and human connection with their service provider. Still, you don't know how you can showcase your value and knowledge in a way that also conveys your personality.
Lucky for you, my savvy is to infuse your expertise with your personality for a marketing message that resonates with your audience.
During an informal interview, we dig into your expertise, your story, your vision and your passion. Then, based on the transcript of our conversation, I will create a piece of foundational content that you can repurpose and recycle throughout your marketing. This will help you create an authentic and consistent voice throughout your marketing that is anchored in your unique messaging and showcases both your expertise and your personality.
I felt so comfortable
at ease
we went deep
we laughed
Really love your approach
A Sprinkling of Mags’ Magic
I think it is only fair that I share a little about my magic with you! I bring 10 years of experience with online marketing, a lifetime of writing and storytelling experience and my natural gifts to reframe stories and connect with people on a deep level to the table.
I started my entrepreneurial journey in 2013 when I co-founded SwanWaters, a platform for people recovering from emotional abuse. This is where my personal story and business first intertwined and I became fully aware of the power of personal stories.
I work with people who have greater goals than just running a business. They are value-driven and aspire to contribute positively to the world, by empowering their value-driven clients in turn.
Everyone I work with has these amazing stories and visions, but they struggle to get it all written down. I believe that’s in part because we are distracted by the idea that our text should sell, and as you probably know from experience you can should any endeavour down. Or maybe you throw it down the crap-should. Either way, it’s not doing you any favours.
Meet My Most Recent Interviewees
“Mags has such a wonderful way of pulling out the thought leadership in you through her warm and entertaining interview process”